RT 30 | Jay Wong: Why Taking a Stand Matters in Your Business

 

In today’s episode of #REALTALK, our host Cherry Rose interviewed the person near and dear to her, Jay Wong. Jay and Cherry Rose got connected as they worked together for a year on this #REALTALK Podcast, which covers the mental health journey of founders and investors in the tech industry.  Jay Wong is the founder and CEO of Podcast Your Brand, one of North America’s top podcast agencies. He works with large enterprises and thought leaders in the field of podcasting.

As the interview progressed, Jay shared that podcasting can help entrepreneurs if it is correctly utilized. Unlike other channels, like social media, podcasting is a dialogue that you create with your community. It is not the content that matters, it is the context. How many people can relate to you? How many people can you reach out and peak their interest? It is a win-win situation for both the entrepreneurs and your listeners.

Podcasting is a platform used to communicate to a wide range of people, especially if podcasting is your target audience.  As an entrepreneur, podcasting really helped Jay in expanding his network. He tried different things before and podcasting was the last thing he tried. It really did change his life.  Podcasting can capture your journey and document your breakthroughs. You will be able to see your transformation over time.

To conclude their wonderful conversation, it is important to stand for yourself and what you believed in. Through podcasting, you can share with people your beliefs and the values that you’re holding to.  This episode will give you insight into how #REALTALK moved from stories to this national platform. Enjoy!



WHAT YOU WILL LEARN

  • Jay Wong’s journey to podcasting and its value

  • How to get started with your own brand

  • The importance of expanding your network and collaborating for a more meaningful conversation

  • Trends this year around podcasting and other audio-based platforms

  • Taking a stand for yourself and what you believe in

QUOTES

“The good thing about being a beginner is that you don't know what you don't know. Thus, nothing is really impossible.”

“The best shows that we work on, the best clients that we have, they're always the ones that are able to find a way back to humanity.”

“Content is ever abundant.”

“It's not a content issue, but it's context.”

“The name of the game is still the same, you're looking to be able to put a voice behind what you stand for. You're putting a voice behind your marketing campaigns, you're putting a voice behind your values, your manifesto, and here's something to understand about podcasting.”

“You take a stand for yourself, you take a stand for what you believe in.”

“The more haters you can get, sometimes the better the content.”

“If you don't stand for anything, it means that you stand for nothing.”

RESOURCES

 
Cherry Rose Tan